All Man: The International Male Story (2022)

90 min   |   Feature   |  Coming Soon 

ALL MAN: The International Male Story is a journey across three decades of the International Male catalog's unlikely but lasting impact on fashion, masculinity, and sexuality in America. Gene Burkard, a formerly closeted Midwesterner and ex-GI, found freedom in San Diego, where he transformed American men’s fashion into something cosmopolitan, carefree and boundary breaking.  His catalog reached both gay and straight customers as it played with the boundaries of masculinity in American culture, and generated revenue and circulation in the millions.

All Man is a character-driven portrait of a band of outsiders who changed the way men looked and how the world looked at them.  This is their story - a modern day fairy tale that really did come true.